Department of Tourism and Culture

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About the Department

Tourism Branch

Tourism Yukon Calendar of Events

Explorer Quotient Workshops

Tourism Yukon will be hosting a day and a half of free Explore Quotient (EQ) workshops on March 16 and 17.

They will be facilitated by Patti Balsillie, certified EQ Accredited Trainer at the Marsh Lake Community Centre.

Join us to learn about Destination Canada's (formerly CTC) EQ segmentation research, tools and resources for tourism operators.

The EQ Workshop Series includes:

  1. Introduction to the EQ Segmentation Advantage - March 16, 9:30 a.m. to 11:30 p.m.
  2. Developing experiences using EQ - March 16, 12:30 p.m. to 3:30 p.m.
  3. Marketing experiences using EQ - March 17, 9:00 a.m. to 12:00 p.m.

Cost: Free

Find out more about the EQ workshops and register before March 10 to guarantee your spot.

Advanced registration required. If the minimum number of participants isn't reached by the deadline, we will notify you in writing of the cancellation.