Department of Tourism and Culture

About the Department

Industry Services Button

Industry Newsletter



Tourism Open House - presentations

Thank you to everyone who attended the Tourism Open House on Friday, October 24.

Understand Your Tourism Customers - Workshops

Boot Camp 101
This three-hour workshop introduces you to the Explorer Quotient™ model, why it is important and how it works. It is designed for businesses, attractions, organizations delivering toursim experiences and those who are responsible for promotion and development.

Level I- Experience Development
This workshop is designed to get you thinking about your own products and services and how those motivate visitors to book with you. Knowing what is important to them, how they like to travel, and what they want to do is critical to developing experiences that appeal to your best guests.

Level II - Marketing Development
Now that you've got a better idea of who your customers are, and you've enhanced your products and services for them, learn how to create the marketing messages and imagery that motivate them to book! Find out how social media and other forms of marketing influence their decision-making and discover marketing approaches best for you.

Advance registration is required. Register now.

China Tourism Opportunities for Yukon - November 21, 2014

How are you and your business preparing to take advantage of the future potential this market may offer? Do you know how to best attract this market?

The China Forum will help to address these and other questions with representatives from the Canadian Tourism Commission, Destination B.C., Travel Alberta, and Tourism Yukon. There will also be an industry panel with representatives from tour operators already hosting Chinese visitors to Canada.

Please join us for an informative and interactive event which will include a hosted lunch.

China Forum – Yukon
Friday, November 21 
8:30 a.m. – 5:00 p.m.
High Country Inn, Room B

Space is limited.

Minister's Tourism Mission to Japan - February 22-27, 2015

The Honourable Mike Nixon, Minister of Tourism and Culture, will be leading a delegation of Yukon tourism businesses on a Tourism Mission to Japan in February 2014.

Tourism is a vital component to the sustainability of Yukon’s economy. It remains the territory’s second-largest industry, contributes over 100 million to Yukon’s GDP and generates jobs for approximately 25% of the territory’s employed residents.

At Tourism Yukon, we support the development of our industry in the following ways:

Industry Services

The Industry Services unit offers tourism Product Development advice and counselling, along with visitor Research data and information regarding Resource and Land Planning. Industry Services is also responsible for managing the Product Development Partnership Program and the Tourism Cooperative Marketing Fund. Want to make your business ideas into a reality? Come and talk to us!


The Marketing team takes your market and export ready tourism products and shouts them out to the world! We work with tour operators, suppliers, travel agents, travel media and meeting professionals to attract international visitors to your unique business and our beautiful backyard.

Visitor Services

Visitor Services play an important role in promoting your experiences to tourists once they are in Yukon.  At our six Visitor Information Centres (VICs) we provide high quality information that encourages visitors to stay longer, spend more money, revisit a region, or experience more of the amazing surprises that our territory has to offer.

Contact Tourism Branch

Deborah Greenlaw
Administrative Assistant
Department of Tourism & Culture
Government of Yukon
Phone: 1-867-667-3053
Toll free (In Yukon): 1-800-661-0408,  local 3053
Fax: 1-867-667-3546

Office Location
100, Hanson St
Whitehorse, Yukon

Mailing Address
P.O. Box 2703 (L-1)
Whitehorse, Yukon
Canada Y1A 2C6