Department of Tourism and Culture

About the Department

Industry Services Button

Industry Newsletter




Boot Camp
An introduction on how psychographic research plays a role in developing your marketing activities

This 3.5 hour introductory workshop will provide you with a good understanding of the explorer quotient model of marketing.

Participants will gain knowledge and ideas on how to develop and market experiences to their target markets.


January 10, 2015
9:00 a.m.
Kwanlin Dun Cultural Centre

Registration deadline: January 6th.

Register now >


Understand Your Tourism Customers

Level I- Experience Development

This workshop is designed to get you thinking about your own products and services and how those motivate visitors to book with you. Knowing what is important to them, how they like to travel, and what they want to do is critical to developing experiences that appeal to your best guests.
January 15, 2015  
6:30 p.m. - 9:30 p.m.
Kwanlin Dun Cultural Centre

Registration deadline: January 8th

Register now >


Level II - Marketing Development

Now that you've got a better idea of who your customers are, and you've enhanced your products and services for them, learn how to create the marketing messages and imagery that motivate them to book! Find out how social media and other forms of marketing influence their decision-making and discover marketing approaches best for you.

January 29, 2015 
6:30 p.m. - 9:30 p.m.
Kwanlin Dun Cultural Centre          

Registration deadline: January 22

Register now >

Minister's Mission to Japan and China

Tourism and Culture is now accepting applications to join the 2015 Minister’s Mission to Japan & China.

The Honourable Mike Nixon, Minister of Tourism and Culture, will be leading a delegation of trade-ready tourism businesses to Japan (Feb. 22-27) and China (March 1-4), 2015.

Deadline to apply: Dec. 19, 2014.

Tourism is a vital component to the sustainability of Yukon’s economy. It remains the territory’s second-largest industry, contributes over 100 million to Yukon’s GDP and generates jobs for approximately 25% of the territory’s employed residents.

At Tourism Yukon, we support the development of our industry in the following ways:

Industry Services

The Industry Services unit offers tourism Product Development advice and counselling, along with visitor Research data and information regarding Resource and Land Planning. Industry Services is also responsible for managing the Product Development Partnership Program and the Tourism Cooperative Marketing Fund. Want to make your business ideas into a reality? Come and talk to us!


The Marketing team takes your market and export ready tourism products and shouts them out to the world! We work with tour operators, suppliers, travel agents, travel media and meeting professionals to attract international visitors to your unique business and our beautiful backyard.

Visitor Services

Visitor Services play an important role in promoting your experiences to tourists once they are in Yukon.  At our six Visitor Information Centres (VICs) we provide high quality information that encourages visitors to stay longer, spend more money, revisit a region, or experience more of the amazing surprises that our territory has to offer.

Contact Tourism Branch

Deborah Greenlaw
Administrative Assistant
Department of Tourism & Culture
Government of Yukon
Phone: 1-867-667-3053
Toll free (In Yukon): 1-800-661-0408,  local 3053
Fax: 1-867-667-3546

Office Location
100, Hanson St
Whitehorse, Yukon

Mailing Address
P.O. Box 2703 (L-1)
Whitehorse, Yukon
Canada Y1A 2C6