Department of Tourism and Culture

About the Department

Find it Fast

Product development partnership program

Product development partnership program

Do you have an idea for a project that will benefit Yukon’s tourism industry? This program provides funding to non-profit organizations wanting to undertake a tourism development initiative.

Provide your members with the ability to deliver an enhanced visitor experience and increase their knowledge of the tourism industry.


Who can apply?

Organizations who wish to undertake a project with tourism focus.

  • Tourism organizations
  • First Nation government and development corporations
  • Community associations
  • Community endorsed festivals and events.

Note: 2 or more organizations can partner on projects


How much funding can I apply for?

$25,000/year for one, or multiple projects 



  • Your project must start and end in the same fiscal year (April 1 to March 31)
  • You must be able to provide 10% equity (5% cash, 5% in-kind). Other Yukon government funding may not be used as equity.
  • Your organization must be in good standing with Yukon Corporate Affairs
  • Initiatives eligible for other funding may not be eligible.


Contact us:

To start your application contact the Product Development Officer at 867-667-8723 or by email

Examples of eligible projects:

Niche product development

This includes projects like: scenic drives development, Aboriginal tourism and festivals and events with a focus on sustainability and tourist engagement.

Research and development

  • This includes the development of standards and best practices for Yukon tourism products and services as well as research into new or existing tourism trends.
  • Market research to identify tourism development opportunities.

Tourism workshops and presentations

  • Development and/or delivery of tourism workshops which build capacity in the tourism industry
  • Presentations by tourism experts which inspire industry development and create awareness of tourism opportunities and trends