Department of Tourism and Culture

About the Department

Industry Newsletter



The Marketing Unit actively promotes the Yukon as a desired and memorable tourism destination. Using a market-driven, research-based, industry-collaborative approach, the Unit develops, implements and evaluates tourism marketing programs in all Tourism Yukon’s target markets.

The “Larger than Life” brand reflects the warmth and beauty of Yukon’s people, landscapes, culture and history building excitement that cultivates a desire to travel to Yukon and enjoy high-quality, authentic tourism experiences.

Being familiar with the 3-year Marketing Strategy and annual Marketing Plan allows Yukon industry members to understand the Marketing Unit’s approach to marketing, its goals, priorities and favoured approaches. Aligning private sector marketing and promotional efforts with the Marketing Unit’s initiatives brings mutual benefits for industry partners and Tourism Yukon.

Additional information on how to promote your business locally, nationally, or abroad can be found in the ‘Marketing’ section of our “Tourism e-Library” or contact us today!

Are You Travel Media?

  • Travel media interested in learning more about Yukon’s unique attributes are encouraged to explore our Media Portal to find detailed information about experiencing Yukon in person and creating memorable travel stories!

Are You Travel Trade?

  • Tourism operators, wholesalers, travel agents, and meeting professionals, are encouraged to visit Tourism Yukon’s Trade Portal to find trade-specific marketing tools and resources to assist you in developing the best itineraries and packages for your clients.

Tourism Yukon Photo Library

  • Visit the Tourism Yukon Photo Library to access more than 800 rights-free images that are available to tourism operators to help promote Yukon tourism products. Learn how you can use these photos and videos to improve your marketing efforts.


Contact Marketing Unit

Tourism Branch
Department of Tourism & Culture
Government of Yukon
Phone: 1-867-667-3053
Toll free (In Yukon): 1-800-661-0408
Email: Marketing Unit

Office Location
100 Hanson Street
Whitehorse, Yukon

Mailing Address
P.O. Box 2703 (L-1)
Whitehorse, Yukon
Y1A 2C6

Hours of operation: 9:00 a.m. to 4:30 p.m. Monday through Friday except for holidays