The Marketing Unit actively promotes the Yukon as a desired and memorable tourism destination. Using a market-driven, research-based, industry-led approach, the Unit develops, implements and evaluates tourism marketing programs in all Tourism Yukon’s target markets.
The “Larger than Life” brand reflects the warmth and beauty of Yukon’s people, landscapes, culture and history building excitement that cultivates a desire to travel to Yukon and enjoy high-quality, authentic tourism experiences.
Being familiar with the 3-year Marketing Strategy and annual Marketing Plan allows Yukon industry members to understand the Marketing Unit’s approach to marketing, its goals, priorities and favoured approaches. Aligning private sector marketing and promotional efforts with the Marketing Unit’s initiatives brings mutual benefits for industry partners and Tourism Yukon.
Additional information on how to promote your business locally, nationally, or abroad can be found in the ‘Marketing’ section of our “Tourism e-Library” or contact us today!
Department of Tourism & Culture
Government of Yukon
Toll free (In Yukon): 1-800-661-0408
Email: Marketing Unit
100 Hanson Street
P.O. Box 2703 (L-1)
Hours of operation: 9:00 a.m. to 4:30 p.m. Monday through Friday except for holidays