Department of Tourism and Culture

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About the Department

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Product Development

In Product Development, we focus primarily on providing industry stakeholders with the knowledge to grow, adapt and expand their tourism products and services.

We want to see your tourism business succeed, so we are here to offer you the tools, resources and advice you need to make that happen. By assessing the opportunities available to the industry and supporting initiatives that deliver overarching benefits to a sector, region or the territory as a whole – we assist in shaping your business into a professional, sustainable, and profitable venture.

Product Development also administers the Product Development Partnership Program. This fund is available to tourism organizations, First Nations governments, community associations, or municipalities.

Do you have an idea for an initiative that will advance the tourism industry in your area? Come and discuss your idea with the Product Development Officer or contact us today!