Department of Tourism and Culture

Market Knowledge

Canadian Tourism Commission Market Knowledge - Overseas, Americas and Emerging Markets. Find out what the CTC knows about the markets they target and how and what visitors from those markets do when they travel.

CTC - Asia/Pacific
CTC Marketing Australia
CTC Marketing Japan

CTC - Europe/Latin America
CTC Marketing Germany
CTC Marketing United Kingdom
CTC Marketing France
CTC Marketing Mexico

 

CTC - North America
CTC Marketing United States

 

Tourism Yukon's 2007-2008 Situation Analysis(677KB) - Yukon's Situation Analysis is a report designed to provide the reader with an overview or visitor statistics and a close look at Yukon primary, secondary and tertiary markets. What are the visitors like from these markets, what motivates them to travel, what might deter them from travelling, etc. 

CTC's export-ready criteria for advertising in Australia (34.6KB) - criteria outline of the Canadian Tourism Commissions criteria for advertising in Australia and working with Australian travel trade.

Tourism Industry Association of Canada, Export Ready Criteria (63.4KB) - criteria used by the Canadian Tourism Commission when partnering with Canada's tourism industry on international marketing campaigns.

European Union Directive on Package Holidays (17.6KB) - consumer protection laws for package holidays sold in Europe

Mexicans love la vida Canada! ( 14.50KB) - While Mexican consumers appreciate beautiful scenery and outdoor experiences, their real enjoyment centres on relaxed recreational opportunities that are not far from cosmopolitian centres.