Department of Tourism and Culture

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Industry Research and Reports

• Defining Tommorow's Tourism Product: Packaging Experiences (PDF, 544 KB) - Experiental, learning, and enrichment travel are terms emerging with increased frequency in the travel media as new travel opportunities are promoted and the factors influencing traveller's choices are reported. The demand is growing for travel that engages the senses, stimulates the mind, includes unique activities, and connects in personal ways with travellers on an emotional, physical, spiritual or intellectual level. Report taken from the Canadian Tourism Commission (CTC) Official Business site - Research 2004-07
• Canadian Soft Outdoor Adventure Enthusiasts (PDF, 516 KB) - This report looks at soft adventure enthusiasts by market size, demographic characteristic and preferred activities.  It also looks at ways to reach the market. From 2003 Canadian Tourism Commission TAMS report

• Last Updated: 6/27/2007 |
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