Department of Tourism and Culture
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Yukon Industry Research
Yukon-focused
A Feasibility Study for a Yukon Health and Wellness Tourism Industry: Part One (PDF, 428 KB) - This study explores the potential to create and package a variety of wellness vacation experiences in Yukon and what other jurisdictions in Canada are already doing
- A Feasibility Study for a Yukon Health and Wellness Tourism Industry: Part Two (PDF, 248 KB) - This study explores the potential to create and package a variety of wellness vacation experiences in Yukon and what other jurisdictions in Canada are already doing
- Economic Impacts of National Parks in Northern BC and Yukon (PDF414KB) - the two studies contained in this report look at the existing and projected direct and indirect economic impacts of national parks. The first study looked at Kluane National Park and the second study looked at the potential for a new National Park in southern Yukon/northern BC.
- Exploring the Market Potential for Yukon Mountain Bike Tourism (PDF, 5.05 MB) - Acomprehensive look at the size and charactistics of the global mountain bike market; types of mountain bike product currently in market; future trends in mountain bike tourism; Yukon's strengths and weaknesses in respect to mountain bike tourism development;potential areas of strategic growth and opportunity for the Yukon
- Gay and Lesbian Tourism in Yukon, Executive Summary by Community Marketing Inc, Research 2006(PDF 281KB) - the goal of this research was to survey consumers regarding their travel habits and motivators and to assist tourism in Yukon to reach this lucrative market. Also included in this research was a focus group session that specifically focused on perceptions of the Yukon to the gay and lesbian markets.The full survey contains information regarding demographics, travellers profiles, perceptions of the Yukon and likelihood of travelling to Yukon.
How to Start an Elderhost Program in your Community (PDF 2.43MB) - a partnership pilot project bringing together First Nation elders and the community with a local tour company at Fort Selkirk.
- Internet Marketing and Website Design Workshop (PDF, 5.26 MB) - Presentation of the workshop held in Whitehorse for tourism industry businesses and stakeholders interested in learning about what makes a good website, search engine optimization and strategic website marketing
- Nature and Wellness Symposium: Final Report (PDF, 509 KB) - A compilation of the two-day symposium held on January 20-21, 2006 at the High Country Inn. This event brought together traditional tourism operators with complementary and alternative medical practitioners (CAM) to look at the possibility of a new niche tourism product for Yukon. Delegate list and contact info included
- N2K Learning Travel Product Development (PDF, 2.2 MB) - A step by step guide for northern enterpreneurs has been designed to assist independent businesses in developing a learning tourism program.
- Risk Management (PDF, 690 KB) and Legal Liabilty Issues in Adventure Tourism (PDF, 341 KB) - Managing risk is an integral part of most tourism and adventure tourism businesses. In October 2006 the Wilderness Tourism Association held a Risk Management workshop with presenter Ross Cloutier, a recognized world authority in adventure tourism legal liability and risk management. The presentations provide some guidance into risk management practices and how risk management tools all work together
