Department of Tourism and Culture

Research and Statistics

Whitehorse Visitor Centre

Research and Statistics provides government and industry with relevant, accurate, and timely information, ensuring that government and industry's promotional efforts meet market demand.

Tourism Yukon's research efforts are focused primarily on providing sound, scientific research, measuring the performance of government and industry promotional efforts, providing accurate, current market intelligence to capitalize on new opportunities that support industry development and maintain an accurate database of respondents.