Department of Tourism and Culture

Tourism Cooperative Marketing Fund (TCMF)

The Tourism Co-operative Marketing Fund is designed to assist tourism businesses, First Nations governments, municipalities and organizations to market their Yukon tourism product.

It makes funding available to market-ready or trade-ready businesses, tourism organizations and tourism partnerships. It is a 50/50 cost share program.

Projects must meet equity requirements and may include new marketing initiatives or tourism industry trade and consumer show attendence.

Individual businesses are eligible for 50% funding to a maximum of $25,000/year. Partnerships, and Destination Mangement Organizations (DMOs) are eligible for 50% funding to a maximum of $75,000/year.

New for 2009:

Business, Market and Trade-Ready Criteria: to be eligible for Tourism Cooperative Marketing Funding, both Trade and Consumer Show and Marketing, businesses must be either market or trade-ready. When responding to the market and trade ready questions, businesses should be prepared to provide proof of adherence to the criteria as it relates to the project they are applying for.