Department of Tourism and Culture

Tourism Cooperative Marketing Fund (TCMF)

The Tourism Co-operative Marketing Fund is designed to assist tourism businesses, First Nations governments, municipalities and organizations to market their Yukon tourism product.

It makes funding available to market-ready or trade-ready businesses, tourism organizations and tourism partnerships. It is a 50/50 cost share program.

Projects must meet equity requirements and may include new marketing initiatives or tourism industry trade and consumer show attendence.

Individual businesses are eligible for 50% funding to a maximum of $25,000/year. Partnerships, and Destination Mangement Organizations (DMOs) are eligible for 50% funding to a maximum of $75,000/year.

Changes for 2008:
Partnerships - All partners submitting a joint proposal will be required to provide a financial contribution to the project.
Ineligible projects:
New print material for communities and non-government organizations
New special promotional print material for partnerships, that does not already exist
Website optimization - however Keyword purchase will remain an eligible project